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Boomingpreneurs - Random Acts of Mayhem
April 21, 2018

Your business is humming along...

Customers...

Sales...

Your building and growing just as you hoped.

Life is good!

And then...BAM!

You're hit....

Right between the eyes....

With something that turns your business topsy-turvy...

You didn't see it coming.

You weren't prepared for it.

But now it's here and it's real.

The economy takes a dip...

Your suddenly suffering from attrition...

Technology changes...

Or it could be something in your life.

Medical problems....

Family problems...

But no matter what the reason the fact is still the same...

You just lost a good chunk of your business.

Now what do you do?

Well, first you have to admit that this is your fault.

"What? How can it be my fault? I didn't see this coming."

That's probably true.

But the real truth is that so many marketers in this situation are all guilty...

Guilty of one thing...

Complacency

When business is good, the marketing slacks off...

Why spend money on ads?

Why spend time on networking or creating content?

Business is great!

People are talking about you.

You're getting referrals.

You started a business so you would have more money and more time...

Not to spend it on things that aren't necessary.

So when the tough times hit...and they will....

Often you have to start rebuilding from scratch.

So...now that you realize that it's all your fault...

What are you going to do about it?

If you said perfect your marketing skills...

If you said create a marketing plan that is ongoing...

If you said focus your marketing...

You are absolutely correct!

If you don't take your marketing seriously, you will be at the mercy of random events that you have no control over.

Master marketing and you will always have the skills and the tools to keep your business flowing.

What unexpected events have blindsided your business?

Melodieann.


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