A good network marketing company should have a training program for new representatives. There should be someone, usually your immediate upline sponsor, who will teach you how the compensation plan works, how to enroll new customers and representatives, and hopefully, how to build your team.
But what do you do if this isn't the case? Perhaps your sponsor is as new as your are and is still learning also. Perhaps the training calls aren't at times when you can be available to attend. This can especially true if you are still working while building your business part time. Or perhaps you just don't click with your sponsor as a trainer. Just because you like each other well enough to be part of the same team does not mean you can be coached or mentored by them. If this is the case - if you simply don't have anyone to show you what to do, I suggest you find your own mentor.
Finding a mentor outside the company will not help you learn the technical aspects of enrolling new reps or customers. And it certainly won't help you grasp a better understanding of the comp plan. You are going to have to find someone within the company to help you with those details. And until you have that mastered, I wouldn't worry about anything else. But once you are really ready to build a serious business, it's time to look for someone who truly understands the network marketing business and can show you how to succeed.
When hiring a coach or mentor, there are certain things to look for to help you make the right choice. Following these steps will help you succeed faster, and keep you from spending money on books and seminars you won't ever use or having an inbox full of newsletters you never read.
1. Does the information offered fill your needs? When I started, I needed to know how to build a website and how to prospect online. I already knew how to network face-to-face. But because of my personal situation, I was forced to do much of my prospecting online. A course on teleseminars or posting videos, while good information, was not what I needed at the moment. Your guru should be an expert in the area you need at the time. Example - Ken Evoy (Solo Build It!) for web design or Darren Rowse (ProBlogger) for creating an online presence through blogging.
2. Do they actually provide good information? I have recently joined a new mentoring program and the very first session provided me with invaluable information. This has continued throughout the program. At times, they will provide information I didn't even know I needed!
3. Do they tell the truth? If you are being promised riches overnight (or in a week or even a month) with no effort, no investment, no skills, and no knowledge. you are being lied to. There are many ways to build a network marketing business. But they all require work or the money to hire someone to do it for you. They require the skill and knowledge to create a business plan - or the money to hire someone to do it for you. You will need to market your products or services and promote your business opportunity. You may have to deliver your goods to your customers - or find someone to do it for you. And beware the gurus who spend all their time "proving" how much money they made. Anyone can photoshop bank statements or checks showing millions in income - even me (and I'm technologically challenged!). The real experts don't have to convince you they make money. They are too busy running their businesses and showing others how to build theirs.
4. Can you do what they do? A multi-level marketing expert I used to follow suggested the way to build my network marketing business was by purchasing leads and then calling these people every day and making my pitch. She sure was successful, but I hate cold-calling with a passion! Although these were "qualified" leads, the thought of calling someone I didn't know and trying to interest them in my business made me absolutely nauseous. Needless to say, we soon parted professional company.
5. Can they teach? Just because someone is an expert in their field does not mean they know how to share that knowledge with others in a way that is understandable to you.
6. Do they run in the right circles? And by that I don't necessarily mean the "in" crowd. I mean do they know other experts they can introduce you to. The best example I can give of this is Ken McArthur and his jvAlert events. I've had the pleasure of attending a couple of these and it's a veritable "who's who" of internet marketing experts. Ken knows his stuff, and what he doesn't know - well he knows the people who do.
7. Are you comfortable with them? This is an important consideration. Recently, I was going to start working with a new coach. I liked his program. He was recommended by many of my friends. But after talking to him on the phone, I realized I didn't like him! He had a way of speaking that made me feel like I was just the latest check mark towards his quota of new clients for the week. Perhaps it would have changed if I had actually started working with him. But I just couldn't get past that first impression. You must be comfortable with your coach or mentor or you will just be wasting your time. Many coaches will offer a free session so you can see if you are a good fit.
A coach or mentor can be an invaluable resource for you business. Finding the right one can take some time and effort, but it is worth it. Do your homework. Ask for recommendations. Check them out. Choose the one that's right for you.
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