Back to Back Issues Page
Ninja Marketers - It's July!
July 07, 2018

It's July. We are midway through 2018. How are you coming on your goals?

Do you have goals? Great! Are you actually working on them? Not so much?

We set goals. We write down these lofty achievements we want to reach by the end of the year. Double our income. Lose weight. Find a better job. And then we put them aside and go on about our lives.

That's the problem for so many of us. The question shouldn't be what are our goals for our life, our businesses. The question should be, "What do I really want and how can I create a plan that works for me?" And just as importantly, "How can I create goals and plans that I'll actually implement?"

These days, I'm reading a lot of Napoleon Hill. I read a chapter each day of "Think and Grow Rich" and have also dipped into his magnum opus: "The Law of Success."

Hill, who is the father of every success and motivation book or program since the 1920's, with few exceptions, comes back to the idea of goals and plans over and over in his writing. These ideas are mentioned in virtually every chapter and are at the very core of his teachings.

Most of us think we know how to set goals. I mean we've all been taught how, right? We've all been taught to use the S.M.A.R.T. goal-setting formula. Goals should be:

Specific - Measurable - Achievable - Realistic and Time Specific

Yes, you need all of these elements but you need more, a lot more, and that's what few understand. This formula doesn't propel you towards your goals.

For that to happen they need to also be real.

For a goal to be real, it needs to become a deep desire, a passion, almost an obsession. It needs to be something you think about all the time, work on a little bit every day, and something that is in total alignment with your larger purpose and values.

So when people say they'd like to double their income, the goals may fit the S.M.A.R.T. formula, but they're as about exciting as a dead fish. The question is, how do you magnify your desire and passion for a goal?

There's no such thing as a perfect formula for achieving big goals, but I will share some of the things I've done that really make a difference.

1. First of all, your goals must be authentic. You must have a genuine reason behind every goal. If you want to make more money what do you want to do with it? You need to be in touch with your values, your passions, what is essential at your very core. What do you want to accomplish before you die and why? If there is little emotion to your goals they will never catch fire.

2. I notice the only goals that really motivate me are big, almost impossible goals. Several years ago I had the goal to make enough to stay home and take care of my dad.

The goal at that time was big, scary, impossible. But I really wanted it. I NEEDED it. Now that doesn't mean I didn't have interim goals and benchmarks. And it took me quite some time to figure out how to do it, but I never lost sight of that goal.

3. I think about the goal from every side, from every angle. And I write a lot. I've filled notebooks with ideas related to my goals. And the more I write, the clearer the goal becomes and the plans to achieve that goal start to pop into my head. You're going to have more inspirations if you are actively engaged in the goal.

4. Of course, the biggest impediment to goals are the thoughts that say we can't achieve them. I used to think of a big goal and then shoot it down immediately. Now I think about a goal and get excited about the possibilities! Mindset is a huge part of success. If you are struggling there are books, videos, and coaches galore. Use them.

5. I talk to others who are most likely to support me to achieve my goals. It's a big mistake sharing your big goals with people who will poke holes in them or react indifferently. Goals need to be cultivated and nurtured. Another big idea of Hill's is to work with a mastermind group who can give you support, encouragement, ideas and resources to achieve your goals. I've been in many mastermind groups and they make a huge difference.

6. I read and absorb the ideas of others who have achieved similar goals. I read a lot of books and articles, attend workshops and sometimes get professional support. There is a vast library of success literature but nothing better, in my opinion, than Napoleon Hill's work. I find these ideas get me thinking in new and exciting directions.

Setting goals is much more than a mechanical process. That's the barest of foundations. If you want to achieve big goals, you need to get your mind vibrating at the level necessary to actively and enthusiastically take the actions towards those goals.

For the most part, big things get done by people with a big purpose, big vision and big goals. And these all need to be constantly nurtured. You need to create the conditions, the atmosphere, the support structures, and the mindset where big goals are embraced fully. Only then do you have a chance of making these goals real.

What's your big goal for the next 6 months?

How can I help you get there?


Back to Back Issues Page