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Ninja Marketers - 6 Ways to Promote Your Group Program
November 11, 2018
Once you’ve outlined your group program and created a sales page, it’s time to start promoting your new offer. Promotion can be difficult sometimes but it’s necessary if you want to attract potential clients and get them to join your program. If you’re not sure what to do for promotion, consider trying one of these ideas…
Email Your List
Your list is a great place to promote your group program. These are people who have already indicated they are interested in what you have to say. That makes it very likely that some of them will also be interested in a more indepth program from you.
Social Media Marketing
We all know that Facebook groups can be highly effective places to promote your offers. As in the case of your email list, members of your group are there because they want to hear what you have to say. Which means they might also be interested in some more personal coaching.
And don't forget Twitter! Facebook can be fruitful, but the fact is that Twitter is still the best place to generate leads for your business and interest in your program.
Get on Podcasts
A great way to reach new audiences is to be a featured guest on podcasts in your niche. But if you aren’t familiar with the popular podcasts around your area of authority, you may be stumped. The good news is that it’s easy to find podcasts almost every subject. You’ll want to start by visiting the iTunes Podcast Directory.
Listen to a few episodes from a show to familiarize yourself with the rhythm of the host and how they prefer to interview. If you like the podcast, check the host’s website. Look for guest interview guidelines and make sure you follow them when you reach out to the host.
Ask Friends to Email
If you’re friends with other online business owners who have large mailing lists, ask them to send a message about your program. Make sure you have an affiliate system set up before you do this so your friends can earn some commissions.
You should also try to provide swipe content. Swipe content is content you’ve already created about your program. This can in the form of emails, banners, graphics, or articles. Just make sure it’s easy for affiliates to swipe this content and share it with their own communities.
Create a Free Webinar
Another way to boost the visibility of your new program is to create a free webinar and invite your community to join you. It’s important that the topic of your webinar closely matches your group program.
For example, if your group program is about learning to build WordPress websites then your webinar could be about website design mistakes to avoid. By choosing your topic strategically, you ensure that the people who show up are more likely to sign up for your new coaching option.
Guest Post on Popular Blogs
You can use guest posting as a method of driving traffic toward your group coaching program. But make sure you’re posting on blogs that already have a large platform and that appeal to your ideal audience.
It can take some time to be approved to write and publish your post. So try to approach bloggers a few weeks or months before you launch your program. This will make it easier to co-ordinate your promotions.
Of course if your program is beneficial and well-planned, you may definitely do a guest post on my blog.
When it comes to launching your group program, don’t leave anything up to chance. Create a promotional plan that includes several different activities then you’ll be more likely to reach your community and grow your new program.
I can't wait to see the different types of coaching programs from all of you!
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